best crm for small business

Best CRM Software for Small and Medium Businesses

Best CRM Softwares

Customer relationship management CRM is a software application used to manage the interactions of a company with potential and current customers. A fully operational customer relationship management CRM system is the one that should enable companies to manage client interactions and data effectively and efficiently. It should be capable of automating sales, marketing, and client support continually. In addition to that, it should be able to let you access important business information, and manage vendor, partner, and employee relationships.

Be that as it may, finding the best CRM software for your organization can become very difficult in case you have no idea where to start. For that reason, we have come up with a list of the best CRM systems to help you narrow down your search for the most productive platform. We will talk about the prominent features and advantages of each CRM system to provide you with a thorough overview of the best available options in the market that would suit your budget and business requirements.

Salesforce CRM

Salesforce CRM is one of the best CRM for startups that assists its users in tracking all clients’ information and interactions in one window and follow up on additional leads. Some of its notable features include partner and lead management, sales data, and marketing automation to track the useful leads and convert them through efforts. The sales team can effectively utilize the tool no matter whether they are in the office or doing fieldwork.

Salesforce CRM provides real-time data and custom reports from dashboards through mobile apps for both Android and iOS. Feet first, a feature of Salesforce CRM, lets users view the most vital data based on settings.

Salesforce has also designed the best CRM for non-profits, which is called the Nonprofit Cloud that caters to their needs. Using this platform, the non-profits can create customized engagement plans to follow donor movements and enhance their fundraising efforts. Additionally, they can also produce a new group of prospective donors from a recent fundraiser and target them with a personalized market campaign. This provides the non-profits with an organized way to work on their new relationships.

Pros of Salesforce CRM

  • Many Advanced Features
  • Uninterrupted Workflow Processes
  • Highly Customizable
  • Increased Social Collaboration

Cons of Salesforce CRM

  • Unreasonable Learning Curve
  • Costly in terms of managerial features and advanced lead generation

MS Dynamics CRM

The Microsoft Dynamics CRM Online provides its commercial users with an appealing interface, extraordinary reporting tools, and a considerable number of automation tools. MS Dynamics, designed with an approach to match the operational needs of large-scale organizations with complex client relationship management requirements. It provides you with excellent reporting tools and gives many powerful features in one place. Despite the steep learning curve, the interface is clean and easy to work with. For those who have already invested in Microsoft technologies or searching for a self-hosted CRM facility, MS dynamics CRM should be among your top choices.

Pros of Microsoft Dynamics CRM

  • Available both as Online as well as Offline
  • Efficient integration with Microsoft Products
  • Numerous Dashboards
  • Built-in Automation and Marketing tools

Cons of Microsoft Dynamics CRM

  • Comparatively Expensive
  • Bit of a Learning curve
  • Trial version not available easily


Hubspot CRM performs a credible job when it comes to serving clients of small businesses. For us, Hubspot ranks on top of all the available CRM choices due to its enhanced quality of customer support, great features, and available software integrations. It’s also available for free in the market, which makes it easier for you to test it out for your business.

This application is, no doubt, the best among all the free CRM solutions. It can also be linked to several platforms to augment the sales process, such as emails, phone calls, social media, websites, and more. Most importantly, it can easily be integrated into your processes without making any changes. Hubspot CRM can be utilized to create effective company profiles and attractive contact. It can organize crucial details from the customers’ interaction and present it to you in one place.

Most of the successful companies these days use this tool to assign and track deals, manage the performance of their agents, and let all employees keep in touch with the organization-wide activities with a single, detailed dashboard. Ms dynamics, Zapier, Shopify, and Salesforce, are some of the most famous business systems that are integrated with Hubspot CRM effectively.

Pros of Hubspot CRM

  • Availability of Free Version
  • Extremely Intuitive Interface
  • Excellent Integration Services

Cons of Hubspot CRM

  • Costly after Premium Ad-ons
  • Allowing only One Email Address per Contact

Zoho CRM

Zoho CRM is a CRM solution that is designed to help enterprises attract, maintain, and delight clients. One of the most interesting features of this software is that you can link it with Facebook and Twitter pages of your customers. After that, you can also classify them as leads or contacts, invite them, and connect with them through comments.

The Zoho mobile version can be used to access customer data and sales records on iOS and Android devices to stay updated all the time. This system also integrates well with Google Applications like Calendar, Tasks, Contacts, Email, and Docs.

Pros of Zoho CRM

  • Free for a maximum of 10 Users
  • Outstanding Features
  • Google Integrations
  • Timely and Valuable Reports
  • Powerful Tools for Email Marketing


  • Only Pro Edition has Workflow Automation

Freshsales CRM

Freshsales CRM is a solution that is specifically designed for sales teams to help them effectively track and reach out to individual leads with the help of call-to-action and knowing the context of each client. One impressive feature of this useful tool is lead management that lets you proficiently carry out lead rankings and prioritize leads based on their ranks.

This solution offers an excellent feature called a single contact management hub that can be effectively utilized to assign leads to the appropriate salesperson based on an individual territory to avoid wastage of time and resources. Moreover, you won’t miss out on anything by receiving timely reminders via email alerts and scheduling crucial appointments and tasks.

Apart from lead management, some of the most prominent features of Freshsales CRM consist of event and email tracking, sales management, direct calls, and analytics and reporting.

Pros of Freshsales CRM

  • Different Native and Third-party Integrations
  • Excellent Customization Capabilities
  • Highly Intuitive Interface
  • Availability of Free Version

Cons of Freshsales CRM

  • Few numbers of Third-party Integrations
  • Non-availability of Reports in Free Plan

Final thoughts on the best CRM software

We have tried to provide a solid overview of some of the best CRM systems for small and medium businesses available in the market for your business needs. The primary aim to discuss these top CRM solutions is to highlight their individual strengths to enable you to make the best decision in finding the right software to streamline your customer service and support. Just make sure to base your search for a viable CRM solution on the size of your business, its requirements, and your target clients.

MindsMapped Consulting can help you make a decision in selecting the right CRM system for your business based on your business size, processes and current applications. As an implementation partner, MindsMapped can assist automate some of the business processes making it easier for the teams to get a 360-degree view of the sales funnel and help increase sales and improve the marketing process.

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